Semiotics Research

Definition:

the study of signs and symbols and their use or interpretation.

Examples of semiotics:

pizza-and-love.jpg

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Types of semiotics:

Iconic –

A simplified accurate representation of an object or action.

heart-anatomy-3d-human-heart-internal-anatomy-3d-model
Symbolic –

An extremely simplified and often inaccurate yet easily recognisable representation of an object or action.

Heart_corazón.svg.png

Indexical –

An indirect representation of an object or action.

Screen Shot 2016-11-18 at 10.14.22.png

Group analysis of heinz ketchup ad:

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1st hand research

PHOTOS.jpg

Own Logo analysis (Indexical)

own logo analysis.png

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