Target audience

The target audience of my products in terms of the colour scheme and the aesthetics is mostly aimed toward people between the ages of 17 and 40, which would probably be the average age range of most people going to the pop-up shop. The targeted audience should have an interest in the outdoors or like things which have a rustic feel, which is most men and probably quite a few women.

The target audience of the keyrings is someone who is like me in the fact that they don’t like sitting still doing nothing and like to keep their mind active even if it’s just playing around with a pen or whatever is in their hands at that point. Therefore the keyring could be a boredom killer by being a portable puzzle that the audience could use to keep their mind active.

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